OnceWas is a Melbourne based womenswear brand designed by Belinda Glynn, whose vision is to design unique investment pieces for women seeking effortless and stylish clothing with transitional wearability and versatility.

Underpinned by a signature aesthetic, OnceWas collections feature exclusive prints and luxurious leathers and fabrics that have an emphasis on natural fibres. Upholding the quality and wearability our loyal customers have come to expect.

OnceWas has earned a reputation as one of Australia’s most coveted boutique labels.

OnceWas is committed to designing quality, timeless pieces made from sustainable fabrications. Cupro and Viscose are two of our main fabrics that we use across the majority of our designs. They are lightweight, breathable fabrics that drape beautifully against the body and are a more durable alternative to silk.

Designing clothing that makes women feel confident and comfortable is what underpins our designs. Creating investment pieces that can be cherished parts of our customers wardrobes and worn season after season embodies our commitment to sustainability.